PRODUCT
Promotional posters for Penn State eLiving

MEDIUM
11 x 17 inch full color poster

DESCRIPTION
Project Brief
Penn State Housing wanted advertising that appeals to college students and promotes the many benefits of living on campus.

Approach
Current and former students have
identified key advantages to living on campus. My design approach was to address those advantages head-on, designing individual posters and ads that tackle each point one at a time. The bold typography
and bright colors are easy to read and
eye-catching.

Outcome
Mission accomplished: students registered to live on campus.