PRODUCT
Food truck logo and design
MEDIUM
Full color truck wrap
DESCRIPTION
Project Brief
Penn State’s Campus Catering was looking into purchasing a food truck for their operations. They wanted a logo and truck design that primarily targeted the Penn State student population and play off the school colors and mascot. (In addition to regular weekday hours, the truck would be used on football game weekends.)
Approach
The name “The Hungry Lion” was the springboard for the logo concept. I wanted an illustration that depicted a hungry yet happy lion. Using a typographic approach to the graphics allowed the school colors of blue and white to be bold and clear. Words like “scrumptious,” “purr,” and “growl” engage the viewer and hint at the creativity of the menu and enjoyment of the dining experience.
Outcome
The design was met with favorable reviews from Campus Catering, and the project has not yet reached production status.
PRODUCT
Food truck logo and design
MEDIUM
Full color truck wrap
DESCRIPTION
Project Brief
Penn State’s Campus Catering was looking into purchasing a food truck for their operations. They wanted a logo and truck design that primarily targeted the Penn State student population and play off the school colors and mascot. (In addition to regular weekday hours, the truck would be used on football game weekends.)
Approach
The name “The Hungry Lion” was the springboard for the logo concept. I wanted an illustration that depicted a hungry yet happy lion. Using a typographic approach to the graphics allowed the school colors of blue and white to be bold and clear. Words like “scrumptious,” “purr,” and “growl” engage the viewer and hint at the creativity of the menu and enjoyment of the dining experience.
Outcome
The design was met with favorable reviews from Campus Catering, and the project has not yet reached production status.
PRODUCT
Food truck logo and design
MEDIUM
Full color truck wrap
DESCRIPTION
Project Brief
Penn State’s Campus Catering was looking into purchasing a food truck for their operations. They wanted a logo and truck design that primarily targeted the Penn State student population and play off the school colors and mascot. (In addition to regular weekday hours, the truck would be used on football game weekends.)
Approach
The name “The Hungry Lion” was the springboard for the logo concept. I wanted an illustration that depicted a hungry yet happy lion. Using a typographic approach to the graphics allowed the school colors of blue and white to be bold and clear. Words like “scrumptious,” “purr,” and “growl” engage the viewer and hint at the creativity of the menu and enjoyment of the dining experience.
Outcome
The design was met with favorable reviews from Campus Catering, and the project has not yet reached production status.
PRODUCT
Food truck logo and design
MEDIUM
Full color truck wrap
DESCRIPTION
Project Brief
Penn State’s Campus Catering was looking into purchasing a food truck for their operations. They wanted a logo and truck design that primarily targeted the Penn State student population and play off the school colors and mascot. (In addition to regular weekday hours, the truck would be used on football game weekends.)
Approach
The name “The Hungry Lion” was the springboard for the logo concept. I wanted an illustration that depicted a hungry yet happy lion. Using a typographic approach to the graphics allowed the school colors of blue and white to be bold and clear. Words like “scrumptious,” “purr,” and “growl” engage the viewer and hint at the creativity of the menu and enjoyment of the dining experience.
Outcome
The design was met with favorable reviews from Campus Catering, and the project has not yet reached production status.
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