The Penn State Bakery brand continues to evolve, with a new advertising campaign launched in 2022 built around beautiful photography of some of the Bakery’s most popular items.
Brand strategy: Anne Dixon
Art direction: Andy Heckathorne
Design: Elyse Kuhn
Photography: Michael Black
Art direction: Andy Heckathorne
Design: Elyse Kuhn
Photography: Michael Black
Advertising for the Penn State Bakery’s Nittany Lion mascot tin. This double-page spread ran in the December 2022 issue of Penn State’s alumni magazine, The Penn Stater. Mascot tin design by Andy Heckathorne.
Monthly specials digital ads:
Photography samples:
