Coastal Beverage Company, Inc., a leading North Carolina beverage distributor, has unveiled new brand assets and a new website as it endeavors toward future growth. Joining forces with Fierce Strategy + Creative, a national strategic branding agency, Coastal Beverage Company launched new brand elements that honor its almost sixty-year heritage as it looks toward the future. Components of the rebrand include a new brand and positioning, a company-wide brand strategy that will affect every aspect of the company, and migration to a new URL:
Creative direction by Beckie Manley–and many thanks for the help and input from Jeremy Tufts and Clay Caldwell–my fellow designers on the Fierce team.