Coastal Beverage Company, Inc., a leading North Carolina beverage distributor, has unveiled new brand assets and a new website as it endeavors toward future growth. Joining forces with Fierce Strategy + Creative, a national strategic branding agency, Coastal Beverage Company launched new brand elements that honor its almost sixty-year heritage as it looks toward the future. Components of the rebrand include a new brand and brand positioning, a company-wide brand strategy that will affect every aspect of the company, and migration to a new URL. The new website and branding is now live at
Creative direction by Beckie Manley–and many thanks for the help and input from Jeremy Tufts and Clay Caldwell–my fellow designers on the Fierce team.