Promotional artwork showcasing the Ark Encounter, a life-sized reproduction of Noah’s Ark, which debuted in the summer of 2016 in Williamstown, Kentucky. This captivating illustration adorned the American Eagle building in the bustling Times Square for a remarkable 18 days, spanning the grand festivities of the 2016 New Year’s Eve ball drop. It played a pivotal role in a comprehensive New Year media campaign encompassing national television, radio, and internet advertising, amplifying the visibility and allure of this extraordinary attraction.
Creative direction by Brent Huffman, JDA Worldwide.
